iPhone app real market data announced by AppFire. Some very interesting numbers there.
Source: AppsFire
http://www.slideshare.net/misteroo/appsfire-app-store-market-real-data-insights
Insight sample was 50% US, UK, France & Japan mainly. Total 1200 people.
Date of data: July-August 2009
Report Results
Purchased paid app average price: $1.56 US
Most apps were: $0.99 US
About 65 apps downloaded per device./iphone/
Approx $80 US spent per device on apps.
Just free apps downloaded % – 7%
Approx $80 US spent per device on apps.
Just free apps downloaded % – 7%
Free vs paid % downloaded – 65%
From this data, we can assume that iPhone users are naturally inclined to download apps.
We were a little surprised at the large figure of 65 apps per device.
But the average price (or even free) cost of apps downloaded appears very low, you could equate average prices with buying soft drinks from a vending machine.
The current figures put 65,000 apps on the app store with around 170 new apps released each day such that
apps are a lot like newspapers or magazines where you consume them daily and just pick up on what you like.
